What you say in advertising is more important than how you say it. ~ David Ogilvy
We read advertisements to discover and enlarge our desires. ~ Daniel Boorstin
The only way to advertise is by not focusing on the product. ~ Calvin Klein
The more facts you tell, the more you sell. ~ Dr. Charles Edwards
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable. ~ Morris Hite
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. ~ Peter F. Drucker
Telling lies does not work in advertising. ~ Tim Bell
Promise, large promise, is the soul of an advertisement. ~ Samuel Johnson
One ad is worth more to a paper than forty editorials. ~ Will Rogers
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. ~ David Ogilvy
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. ~ Leo Burnett
Let advertisers spend the same amount of money improving their product that they do on advertising, and they wouldn’t have to advertise it. ~ Will Rogers
In good times, people want to advertise; in bad times, they have to. ~ Bruce Barton
In contemporary society, advertising is everywhere. We cannot walk down the street, shop, watch television, go through our mail, log on to the Internet, read a newspaper or take a train without encountering it. Whether we are alone, with our friends or family, or in a crowd, advertising is always with us, if only on the label of something we are using. ~ Guy Cook
If you can afford to advertise, you don’t need to. ~ Norman Augustine
I do not read advertisements. I would spend all of my time wanting things. ~ Frank Kafka
Google never did any advertising. They’re like dealers; they sell the stuff, but they know better than to use it themselves. ~ Paul Graham
Good advertising is advertising that gets the money. ~ Julius Schneider
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. ~ Stuart Britt
As a profession advertising is young; as a force it is as old as the world. ~ Bruce Barton
Although contemporary advertising is relatively young, it already has a considerable tradition. Each new ad is encountered against a background of thousands of earlier ads. ~ Guy Cook
Advertising is the way great brands get to be great brands. ~ Al & Laura Ries
Advertising is the mother of trade. ~ Japanese Proverb
Advertising is the life of trade. ~ Calvin Coolidge
Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions. ~ William White
Advertising is the art of making whole lies out of half truths. ~ Edgar A. Shoaff
Advertising is salesmanship-in-print. ~ Claude Hopkins
Advertising is only another form of statistics. ~ Hartman Jule
Advertising is not a rifle; it is a shotgun, and any campaign featuring outdoor boards of a cartoon animal inevitably will catch children in its spray. ~ Bob Garfield
Advertising is legalized lying. ~ H.G. Wells
Advertising is image management. ~ Thomas Reynolds & Jerry Olson
Advertising is an expected part of everyday life, but it is also alien to it: the ever-expected but uninvited guest; on magazine pages, during TV programs, and round each city corner. ~ Iain Macrury
Advertising is an addiction: Once you’re hooked, it’s very difficult to stop. ~ Michael Phillips & Salli Rasberry
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero. ~ F. Scott Fitzgerald
Advertising is a bit like playing make-believe. ~ Hartman Jule
Advertisers constantly invent cures to which there is no disease. ~ Author Unknown
A magazine is simply a device to induce people to read advertising. ~ James Collins
